Equities First Holdings is a lender which is striving to offer competitive cash loans to individuals who hold stock in publicly traded firms. The borrowers need to prove ownership of these stock so that they can qualify for the credit. The duration of loan can last up to three years depending on the agreement. The lender takes possession of the stock until the borrower pays the whole principal and the interest. In the deal, Equities First Holdings pledges not to engage in any form of short selling or lending of these stock.Moreover, all the market activities which are executed by Equities First Holdings do not have any impact on the stock price of the collateralized stock. When the loan reaches maturity, the lender returns all the shares. This is an advantage to the borrower. The client enjoys loan benefits of the borrowed cash and will still enjoy the growth in the value of his or her stock.