Doe Deere is famous for bringing a bit of sparkle and eccentricity to everything she does. From her brightly colored purple hair to her line of Lime Crime beauty products that have broken the mold for cosmetic standards, she has a Midas touch when it comes to style.
Doe is the founder and creative director for Lime Crime, a fun beauty brand that has been around for nearly a decade. Lime Crime was one of the first cosmetics companies to go digital first. This was entirely Doe’s doing. She wanted to create a brand that would provide people with colorful products and just a hint of rebellion.
Lime Crime recently made fans crazy with the incredible rollout of a line of eyeshadow palettes that came in a case mimicking the ‘90s baby craze, the Polly Pocket. They are called the Pocket Candy Palettes and come in three bright shades: hot pink, robin’s egg blue and sunshine yellow. The pocket palettes have been a massive success and were hand-selected by Deere and her team as another example of breaking the mold.
Fans identify with the overall attitude of Lime Crime. It has a vibe that tells people to dare to be different and to do it boldly. Self expression is important to Doe Deere. She is the queen of expressing herself through the use of colorful beauty products and style.
Doe’s Advice on Making Your Dreams a Reality
Doe Deere shared some words of wisdom with Guest of a Guest on achieving your dreams. She has had many dreams in her lifetime. She pushed herself to become a musician and to achieve success in the world of fashion. Ultimately, Lime Crime was her calling. From the moment the idea sparked she felt passion that came when someone finds their true destiny.
She advises all of us to do the same. She told a story about when she was a child. She says she was absolutely fearless, always believing she could achieve anything she set her mind to. She chose to take that same mentality when building the Lime Crime empire.
Doe had no idea if there were even a dozen other people out there that would be as passionate about her shades and products as she was, but she didn’t really care. Lime Crime was her calling and she followed her heart and made that dream a reality. Learn more: